POLLING


The best campaigns are driven by data. But making data-driven strategic decisions is impossible without having high-quality, actionable polling information at your fingertips. That’s where we come in.


With the most agile polling product in the industry, our surveys can fit any timeline, any budget, and any electorate. Our team is available 24/7 to spin up polls and answer questions.


We source our contact lists from a voter data aggregation partner and pull a representative random sample from the electorate. We then collect responses from these voters via a combination of Interactive Voice Response (IVR) and Text-To-Web (TTW). The mixed-mode IVR/TTW model allows us to reach voters of all ages, ideologies, and geographies.


Survey responses are then run through our proprietary analysis software, AnyWeigh, which won “Best Use of New Digital Technology” from the American Association of Political Consultants (AAPC) in 2023. Responses are further analyzed using our AI-powered Campaign Dashboard, which won “Best Use of Data Analytics and Machine Learning” at the AAPC’s 2024 awards ceremony.


Our analysts then synthesize this data and prepare a comprehensive report detailing all of the most important insights from the data.


Our polling is unlike any other firm’s. Once candidates and consultants try it, they never go back to the unsophisticated old-school pollsters. We are on the cutting edge of political data analysis, and that’s why our polling is the very best in the business.

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