Press Release: Kevin White Projected to Win Republican Primary for Franklin County Sheriff

FOR IMMEDIATE RELEASE March 27, 2026 Contact: Victory Insights [email protected] (929) 388-6585 Victory Insights Wins 8 Awards at 2026 Pollies Amelia Island, FL – Last night, the American Association of Political Consultants announced the winners of the 2026 Pollie Awards at their annual conference and awards ceremony. The Pollies recognize exceptional performance and innovations in the political industry and have been dubbed “the Oscars of political advertising” by Esquire Magazine. Victory Insights was well-represented at the event, winning 6 awards directly and participating in 2 other award-winning projects. Most notably, Victory Insights won Gold for “Best Use of Data & Analytics” in both the Campaign Strategy and Fundraising categories. Victory Insights also won Gold for “Best Use of Mobilization Technology,” Silver for “Best Use of Mobile Technology,” and Bronze for “Best Use of AI in Polling” and “Best Use of Phones/SMS.” Victory Insights was also part of the Gold-winning team for the “Best Field/GOTV Series” in the nation. We at Victory Insights are always pushing the envelope of what is possible in the political industry. Our unmatched technologies, service, speed, pricing, and work ethic shine through in everything we do, and we are glad the AAPC has granted us this recognition. We look forward to delivering more innovations and big wins in 2026 and beyond. ###

FOR IMMEDIATE RELEASE March 14, 2026 Contact: Victory Insights [email protected] (929) 388-6585 Campaigns & Elections Magazine Names Victory Insights “Most Innovative Startup” Charleston, SC – Last night’s Reed Awards, presented by Campaigns & Election Magazine, recognized the top talents across the political industry. Victory Insights brought home 3 of the most envied awards. First, Victory Insights was named Most Innovative Startup for our launch of the political fundraising and outreach app DonorDex. Then, for the same innovative product launch, we were awarded Best Use of Phones for Fundraising. Finally, we won Best GOTV or Field Campaign for our efforts executing the analytics, outreach, and execution of a massive statewide campaign bus tour. We at Victory Insights are so proud to be named the Most Innovative Startup in the industry and look forward to innovating further. Every award we win is validation that our commitment to relentless innovation is making us the most cutting-edge political firm in the nation. ###

FOR IMMEDIATE RELEASE May 23, 2025 Contact: Victory Insights [email protected] (929) 388-6585 Victory Insights Wins 6 Awards at 2025 Pollie Awards Colorado Springs, CO – This week, the political consulting industry gathered in Colorado Springs for the annual Pollie Awards & Conference, hosted by the American Association of Political Consultants. At this event, Victory Insights was honored with 6 awards spanning several product offerings. Most notably, Victory Insights was awarded Gold (1st Place) in the "Best Innovation for Voter Targeting," "Best Use of Polling Research (State)," and "Best Use of Peer to Peer Texting" categories. In addition, Victory Insights was awarded Bronze (3rd Place) in the "Best Use of Polling Research (Ballot Initiative)," "Best Telephone Town Hall," and "Best Use of New Digital Technology" categories. These awards are the result of many years of innovation by the Victory Insights team. Our proprietary technologies, utilized both in our polling and in our campaign services, are the industry standard. We will remain on the cutting edge of the political industry as we continue to work on the most advanced technologies in polling, outreach, and beyond.  ###

FOR IMMEDIATE RELEASE March 24, 2025 Contact: Victory Insights [email protected] (929) 388-6585 Victory Insights Wins "Best Innovation in Survey Research" at 2025 Reed Awards Austin, TX – Last week, the political media outlet Campaigns & Elections hosted the 2025 Reed Awards, dubbed "The Political Campaign Industry Event of the Year," in Austin, Texas. At this event, Victory Insights was presented with the "Best Innovation in Survey Research" award. Our firm was honored with this prestigious award in honor of our innovative Poll Dashboard, which has revolutionized the way poll results are presented to clients. Using an interactive dashboard and a conversational AI agent with deep knowledge of the poll results, Poll Dashboard represents the first major rethinking of survey deliverables in the industry's century-long history. Poll Dashboard was rolled out to a select number of clients in 2024 and is already being deployed in a more extensive fashion in 2025. Furthermore, Poll Dashboard is constantly being improved upon, and is only one of many cutting-edge internal tools developed by Victory Insights. We were founded with the promise of spurring innovation in the slow-to-innovate political polling industry, and this award is proof that we're delivering on that promise. ###

We expect Michael Way to finish in the top two in the Republican Primary for Arizona’s 15th State House district, thus winning one of the two GOP nominations.

The poll numbers showed that Republicans viewed Ron DeSantis more favorably than Donald Trump. The numbers were right, but DeSantis still got crushed. Here’s why.

FOR IMMEDIATE RELEASE April 25, 2024 Contact: Victory Insights [email protected] (929) 388-6585 Victory Insights Wins "Best Use of Data Analytics and Machine Learning" at the 2024 Pollie Awards Washington, DC – Last week, the American Association of Political Consultants hosted the 2024 Pollie Awards in Washington, DC. At this event, Victory Insights was awarded 1st place in the "Best Use of Data Analytics and Machine Learning" category. Our firm was honored with this prestigious award as a result of our groundbreaking campaign data management software, called Campaign Dashboard. Throughout the 2023 election cycle, Campaign Dashboard was used in dozens of campaigns to synthesize regular voter data with up-to-date on-the-ground data from polls, web forms, door-to-door campaigning, and more. Additionally, our software provides users with integrated AI chat functionality to pull outreach lists, analyze data, and receive campaign strategy recommendations driven by machine learning. Innovation is at the heart of everything we do. We were founded with the intention of shaking up the political polling industry, and that's exactly what we've done. We look forward to continuing to innovate how data is collected, analyzed, and utilized in the political industry. ###

General elections are frequently discussed, but rarely understood. Commentary about general election outcomes often resorts to pointing fingers and saying “I told you so,” instead of focusing on available data and objective facts. We believe that the largest contributing factor to this unfortunate phenomenon is the lack of a data-driven model capable of explaining general election outcomes. For this reason, we’ve developed such a model. This model can be expressed in two different ways: (1) qualitatively in a three-layer model for abstract discussion, and (2) formulaically for precise calculations. Let’s start with the qualitative three-layer model. As shown in the diagram below, the base of this model is Voter Registration, followed by Turnout, and finally topped with Support.

In mid-May of this year, Florida politicos on both sides of the aisle turned their attention towards Duval County, where the race for Jacksonville Mayor was coming down to the wire. Despite the fact that Democrats made up 4.3% more of the registered voter base than Republicans in Jacksonville, Republican turnout exceeded Democratic turnout by 3.2% by the end of Election Day. With turnout numbers tilted in their favor, Republicans were hopeful that their nominee, Daniel Davis, would come out victorious. That didn’t happen. Instead, Democrat Donna Deegan won with 52.1% of the vote, besting Davis’s 47.9%. Despite strong Republican turnout – bolstered by the Florida GOP’s get-out-the-vote efforts – the Republican candidate had lost, and many on the right were left scratching their heads and asking, “What went wrong?” In this article, we’ll be answering that question through the lens of the Victory Formula, a model developed by our team for the purpose of understanding general election outcomes. If you’d like to take a deeper dive into this formula, you can read this article explaining how it works. But for our purposes today, all you need to know is that the formula takes in nine variables (three about voter registration, three about turnout, and three about support for each candidate), and produces the exact margin by which a Republican candidate wins (or loses) a head-to-head general election. Since the election in Jacksonville has already happened, we were lucky enough to have exact final numbers for voter registration and turnout, meaning all that’s left for us to understand is the layer we refer to as “support.” This layer has three simple variables: Republican loyalty, Democratic loyalty, and nonpartisan loyalty. Republican loyalty refers to the percentage of Republican turnout that resulted in votes for the Republican candidate. For instance, if 100 Republicans voted in the election, but only 75 of them voted for the Republican candidate, then Republican loyalty would be 75%. Democratic loyalty refers to the same concept, just on the Democratic side. And finally, nonpartisan loyalty simply refers to the percentage of the nonpartisan/third-party that went to the Republican candidate. None of these variables can be found in the election result data. Instead, we must use the Victory Formula to make inferences about their values, and from there, draw conclusions about why the race ended up the way it did. But there’s an issue: with three unknown variables, there are many different combinations that could result in Deegan’s 4.2-point victory. In fact, these potential “solutions” can be mapped out on a three-dimensional surface: